As the end of 2025—and the traditional “giving season”—steadily approaches, many nonprofit organizations are already deep in planning for their year-end campaigns, inspiring year-end generosity. While every nonprofit’s closing fundraising drive must be centered on the unique needs of those it serves, donor profiles and specific goals, looking to other organizations for inspiration can be a great way to source ideas and try something that’s both fresh and tested.

Below, 12 Forbes Nonprofit Council members detail year-end fundraising strategies they have found to be successful. Read on to learn more about how to build a thoughtful campaign that resonates with donors.

1. Keep It Simple to Inspire Year-End Generosity

End-of-year giving and giving around the Thanksgiving season are all about reflection, paying it forward and the gratitude that comes from an abundance of blessings. Not everyone will be as fortunate as others, and those with more may be looking for ways to encourage someone else or pay it forward for a better future for all. Helping others and stewardship are important to us all. - Aaron Alejandro, Texas FFA Foundation

2. Involve the Whole Team

We get everyone involved—from our retail staff to our board of directors—around Giving Tuesday, which is the first Tuesday following Thanksgiving. We create buzz by hosting contests, showcasing videos and sharing posts on what that year’s campaign dollars will be used for. For example, donations could finance a forklift for our training program. - Kimberly Lewis, Goodwill Industries of East Texas, Inc.

3. Highlight Organizational Actions Through Storytelling

Leverage storytelling. Donors and the community want to see what you are doing, how you are doing it and the real-time impact you are making. Feel-good, heartwarming stories are a must for year-end giving and the holiday feels. - Erin Davison, Davison Consulting

4. Schedule Personal Meetings with Donors to Inspire Year-End Generosity

Our end-of-the-year campaign starts September 1. We focus on scheduling as many personal meetings as possible with individual donors or small groups of donors who are united by a specific program they support through our organization. Our team’s individual attention to donors during the giving season encourages them to increase their support of our humanitarian efforts. - Yuriy Boyechko, Hope For Ukraine

Read the full article about inspiring year-end generosity at Forbes.